Instagram KPI Performance & Audience Insights
Cafe Bleu Bakery · Social Media Analytics · Instagram Business
For Café Bleu Bakery, I created and managed the business Instagram account from the ground up, using it as both a promotional and customer service channel. I reached out to local food creators to film and share content, responded to customer questions and product inquiries through Instagram, and helped increase awareness for the bakery. During this period, the account generated 3,438 views and 121 profile visits in 30 days, while promotional efforts were associated with an estimated 10–15% increase in sales during featured periods.
Restaurant Menu Design & Branding Design
Bobayolo • Graphic Design • Print
Designed a cohesive restaurant menu system for Bobayolo, translating the brand’s visual identity into clear and engaging print materials. I created multiple menu formats while maintaining consistent typography, illustrations, colors, and visual hierarchy to ensure menu items and pricing remained easy to navigate across different layouts.
Restaurant Menu Design & Branding Design
Bobayolo • Graphic Design • Print
Designed a cohesive restaurant menu system for Bobayolo, translating the brand’s visual identity into clear and engaging print materials. I created multiple menu formats while maintaining consistent typography, illustrations, colors, and visual hierarchy to ensure menu items and pricing remained easy to navigate across different layouts.
YouTube SEO & Content Strategy
Keyword Research • SEO • Content Strategy • Analytics
For this project, our team developed a YouTube SEO strategy for an educational video filmed at the Cal Poly Pomona Nursery. We conducted keyword research to evaluate search volume and competition, selecting “how to care for pepper plants in pots” as our target keyword due to its low competition and relevance to the audience.
Key Contributions
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Conducted keyword and competitor research
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Optimized the video title, description, and tags for SEO
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Analyzed views, watch time, traffic sources, and audience retention
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Identified opportunities to improve discoverability and viewer retention
The video generated 73 views, 1.2 hours of watch time, and 2 new subscribers. By analyzing its performance, we found that traffic came from Browse Features rather than YouTube Search and identified the importance of stronger opening hooks and long-tail keyword strategies for future content.
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